AgentRowAgentRow
Pricing

Start simple. Scale when your agents do.

Built around e-commerce: one plan for a single store, then plans that grow with your stores, sites and people. Every plan has every channel and every feature. Prices in GBP per month, excluding VAT. Pay yearly and get two months free.

Trial

One month free, everything on

Every new workspace starts with a one-month trial of the whole platform on your own model keys. When it ends, pick the plan that matches your volume.

Start your free trial
  • 3 apps and unlimited agents
  • 1 person
  • 100 conversations, on your own model keys
  • 500 runs
  • Knowledge bases of up to 200 documents each
  • Support inbox with one seat, so you can try the hand-off
  • Every channel and every feature

E-commerce

£15/month

£10 on your own model keys

One store, a full assistant behind it, a person one hand-off away.

Start free trial
  • 1 app (your store), unlimited agents
  • 1 person included; anyone extra £15 a month
  • 200 conversations a month, every one answered by Row
  • 1,000 runs a month
  • Beyond that, £3 per 100 conversations
  • 1 knowledge base, 200 documents
  • 30 days of logs and history
  • Email support

Silver

£39/month

£34 on your own model keys

A few stores or sites, one person building them.

Start free trial
  • 3 apps, unlimited agents
  • 1 person included; anyone extra £15 a month
  • 500 conversations a month, every one answered by Row
  • 2,500 runs a month
  • Beyond that, £3 per 100 conversations
  • 1 knowledge base, 200 documents
  • 30 days of logs and history
  • Email support

Gold

Popular
£89/month

£84 on your own model keys

Several surfaces and a small team building them.

Start free trial
  • 5 apps, unlimited agents
  • 2 people included; anyone extra £15 a month
  • 1,000 conversations a month, every one answered by Row
  • 5,000 runs a month
  • Beyond that, £3 per 100 conversations
  • Unlimited knowledge bases
  • 90 days of logs and history
  • Remove "Powered by AgentRow"
  • Priority email support

Platinum

£199/month

£194 on your own model keys

Many apps, a bigger team, and a year of history.

Start free trial
  • 10 apps, unlimited agents
  • 3 people included; anyone extra £12 a month
  • 2,000 conversations a month, every one answered by Row
  • 10,000 runs a month
  • Beyond that, £3 per 100 conversations
  • Unlimited knowledge bases
  • 12 months of logs and history
  • No AgentRow branding
  • Priority support and an onboarding call

Scale

Custom pricing

Agencies and teams running many stores or high volumes.

Talk to us
  • Custom apps, users, conversations and runs
  • Support seats included
  • Custom history retention
  • Security review and DPA
  • Dedicated support

Row, or your own keys

Row is the model AgentRow provides. Switch it on and your assistant runs with no API keys to create or manage, and every conversation in your plan is answered by it: there is no second meter and nothing that grows faster than the price on the page. Prefer to bring your own OpenAI, Anthropic, Google or OpenRouter keys? Every plan is £5 less and the conversation allowance is the same.

In every plan
Every channel: the chat widget, the end-user API, Slack, inbound and outbound webhooks and server runs, with WhatsApp and more as they ship
Visual agent builder, tools with approvals, knowledge bases, scoped memory
Support apps: the hand-off node and the inbox (team members who reply are support seats)
Full run traces, usage and cost analytics
Row, the model AgentRow provides, answering every conversation in your plan, or your own model keys for £5 less

Launch pricing, proposed ahead of general availability and subject to change. A conversation is a chat thread with at least one AI reply in the month, whichever model answered it; a hand-off to your team is part of the same conversation. Each message an agent answers is a run; a plan's runs are its monthly total, about five for every conversation in the allowance, so a long conversation uses more of them and a short one fewer. Every plan includes its people; anyone extra, whether they build agents or answer in the inbox, is £15 a month (£12 on Platinum). Planned: a marketplace where creators sell agents and apps; marketplace purchases will be billed separately from plans.